Topic Earth

To Buying Eco-Friendly Products A Shopper’s Guide: Is it Green?

To Buying Eco-Friendly Products A Shopper’s Guide: Is it Green?

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ’09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.

News Of Green Cafeteria

Reduce – The Holy Grail

Reduce – The Holy Grail

The hard truth is that we all need to reduce. Reduce the amount of money we spend. Reduce the amount of food we eat…and our waistlines. And reduce the amount of stuff we throw away. In fact new we look at the 3 R’s of reduce, reuse, recycle, they are actually in that order for a reason. It is a hierarchy for a reason and reduce is the Holy Grail. Put in its simplest terms reduce means that we use less of the earth’s resources and in any environmental scheme should be our first priority.

That said, it is also the hardest to accomplish. When I thought about all the things we do to be greener, the number of examples of reducing stumped me. I suppose the most obvious example of our efforts to reduce was the decision some months ago, not to purchase an automobile. My husband has the use of a company van, but even that is rarely used. The difficulty comes when we want to go anywhere as a family. The work van has only one bucket seat in the front that fits three people. Obviously this presents difficulties. Even on our Saturday shopping trips with my mother-in-law, I end up sitting in the back of van; a solution that is both dangerous and illegal for the children. About a year ago, when I was working full-time, we were seriously considering buying a vehicle. But in the end, we thought the expense was too much when you consider not just payments, but insurance, road tax, maintenance and gas. Instead, we signed up for StreetCar; a car rental scheme that you pay a monthly fee to join and an hourly or daily rate only when you need to use a car or van. Looking back, that was one of the best decisions we have made both for the environment and family finances.

The other obvious example I found of reduction was our decision a year ago to switch to bags for life. We now have a stack of them beneath our kitchen sink and faithfully use them for our Saturday shops. But I do admit to occasionally forgetting them when just running out to grab something quickly. When this happens though, we make certain to re-use (we’ll talk more about that tomorrow) any plastic bags we get for outings or for small bin liners. Did you know that in the UK alone 100,000 TONNES of plastic bags are thrown away each year; that is the equivalent of 70,000 cars? So if there is one thing, I can encourage you to do, it is purchase bags for life. My store sells the sturdy plastic ones for about forty pence, the jute ones are about a pound, and the pretty cloth ones are about three pounds with a portion of the proceeds going to charity. Or it is very simple to make your own if you sew.

Speaking of which, sewing and mending our clothes is another excellent way of reducing. My boys from my husband to my sons are always wearing holes in their jeans on the inside thighs. Before the economic downturn, I admit we were likely to just toss them out and purchase new ones. But since I have not been working, we have instead taken them to the drycleaners and had them patched. The cost of the repairs is less than the cost of purchasing new (although I am committed to mending them myself from now on…a further savings). And we have reduced in a very small way the demand for jeans.

Of course, as I sit at my desk in my bedroom I am witnessing another reduction…the daylight streaming in through the open curtains. One of the first things I do each morning is open the curtains and the blinds. By using natural light when and where possible, we are reducing the amount of electricity that we consume and that the power grids must generate. We are also of course saving money on our bills. My husband is a genius at this; going around and turning off and unplugging everything he can each night before bed. I admit though that being American this whole switch on the plug thing still gets me and I often forget to do that, but I am improving. Of course, another example was turning down our thermostat during the winter and wearing heavier layers of clothes instead. In fact, I can think of only a couple of days this winter when we turned our heat on before night fall at all.

These are just a few ideas of ways that our family is reducing. There are many other things that we and you can do to cut back on the things we consume and help save our earth’s precious resources. On Friday as I said, we will do a mini-inventory and I will commit to new ideas on how our family can better live the 3 R’s reduce, re-use, recycle. I will be especially focusing on reducing since this is the most important of the R’s.

Terri O’Neale is the mother of six; ranging in age from 3 to 22. She has been both a working and stay-at-home mother at various times in her life. She was also a single mother for almost five years, before re-marrying the love of her life at the age of forty. Obviously, she has a life-time of training in raising a family on a tight budget. In addition to these real life experiences, she possesses a bachelors degree in health education and a minored in environmental management in her masters programme.

Terri feels strongly that this is one of the most challenging times in history for the family, but she also believes that families with the will and resolve to address the pressing issues of saving money, becoming greener, leading healthier lifestyles and spending more time with one another can endure these challenging times and come out victorious in the end.

Through Frugal Family articles, blogs, videos and social networking, she helps modern families rediscover some lost art forms such as cooking, sewing, and gardening. The goal is not to go back in time or become fanatical, but to help all families find simple and effective ways that fit into their lifestyle to make moderate changes with huge impacts. For more information, check out her blog http://frugalfam.wordpress.com/.

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NEW WORLD SAVIOUR

NEW WORLD SAVIOUR

Water Efficiency

“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”

In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes – making homemade pizza – evaporate the entire year’s ocean of benefits in a few tasty bites.

In a four-part series, we talk about a resource besides energy: water.

1. Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
2. Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
3. The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
4. And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)

Ready to take the red pill and see how deep the rabbit-hole goes?

We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:

Economics: it’s totally insane

Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.

And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.

Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.

It unfortunately leaves out the other part of being human: human behavior based on emotions.

And emotions weigh heavily in how we interact with each other, especially in exchanges of value.

Maximizing returns:
“I want your goodies for nothing”

Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.

On an individual basis, this can turn into a “win-lose” proposition:

• I want to acquire the best stuff for the cheapest terms
• I want to dispose of the lousiest stuff for the greatest terms

In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.

May the Force be with you:
getting diamonds and gold for nothing:

Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.

This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.

Social good in the equation:

A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.

And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.

They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”

The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.

All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.

The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”

And they used force (“Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.

What’s an Oxymoron?
“Free Good” in economics

The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.

Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.

In short, there is no free lunch.

An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”

The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.

Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.

Their moral philosophy became a hybrid offshoot.

The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.

Both use the same mind-numbing hypnotic slogans: “We care about you.”

The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.

Where Do You Want to Go Today?
Everywhere but here

We’ve all awaken to the shocking realizations that:

• finite energy resources will run out
• actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
• the “I want your goodies for nothing” crowd hasn’t been telling the truth

In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.

But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.

We’re all in this together, or
Toss the lousy, greedy bastards overboard

The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:

There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.

And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.

The solution: create less trash.

Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.

And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.

But wait, there’s more …
to the Resource Matrix

Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids – even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.

Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:

Coming Attractions!

In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:

Water.

You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.

You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.

You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.

You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.

You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself – to the nearest gallon or liter.

You’ll learn the little changes you can make – the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” – and still be able to take your wastefully long showers.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

The Environmental Plenty Compared

The Environmental Plenty Compared

Life has so many contradictions. It was a privilege and joy to take a colleague friend, who had very little of this world’s goods, to the local supermarket in Kenya and encourage him to buy whatever he and his family required along with a little treat for his children. To be able to pay at the checkout desk was an honour.

He and his family lived in a food desert. They had maize and rice but not much more. Margarine and sugar and one or two other products would make their life a little better for a little while.

Jesus Christ, Who was King of Kings and Lord of Lords, lived in the desert praying and fasting for forty days. Having been there at the north end of the Dead Sea it is stoney, hot, barren, and dry. Reading the account of what happened in the early Chapters of Matthew or Luke can challenge our crazy consumption lifestyles.

To show concern and care for our environment may involve fasting from various habits and foods we have become used to and have taken for granted. The sin element has to be dealt with, and sin is a word from which people shy away in these present times, but most of the suffering is the direct consequence of sin, and there can be no hiding from that fact.

When you see children who should be at school having to walk miles daily to fetch water can make me angry! All we have to do in ‘the west’ is turn on the tap and there we have clean clear water. When we flush the toilet the efficient sewerage system does the rest.

But, in Kenya, and in many other nations, the lack of fresh water and the total absence of sewerage is the cause of so many serious illnesses and diseases. Much of this could be rectified within a few months if the leaders of the nations were genuinely concerned and interested.

There are no quick solutions to remedy the massive issues facing those who are truly poor, but there are solutions which could start to become operational by a different type of leadership, where corruption could be by-passed. People working and serving in the Aid Agencies are normally in this fight against poverty for years and they realise that it is a long haul, where change comes slowly.

I have just thought of a phrase. I am out to change the world by seeing one person at a time converted to Jesus Christ. Visiting some of the projects in Kenya and Uganda is proof of what just can be done, but oh how they need a little more financial resources.

To provide water for people by piping it through filters can make such a massive difference to households and families and entire communities.

If only Governments would make this a priority, but that would depend upon radical leadership which might shake supporters but would certainly benefit those in need.

Are there leaders out there who would be willing to take such a political risk? The rewards would be enormous and surprising, as the blessing of Almighty God would fall upon these leaders and nations.

Many can chase wealth and power, rather than humility, service and selflessness.

The consequences of greed and corruption cause devastation in the lives of millions, and the greedy and corrupt appear to be unaware of that. Are they so blind? Remember, we all have to appear before the judgment seat of Almighty God one whether we want to or not!

O, to send farmers where we have sent fighters and water experts where we have sent warriors and sewer layers where we have sent soldiers.

The environment is more than soil and waves and icebergs. Care for the environment is demonstrated by our care for people.

Many in ‘the west’ are trapped in a wealth culture just as millions are caught in the poverty trap. Release and deliverance and freedom is possible. In which ways can we move forward and help? If there are any in leadership reading this article then the responsibility is yours and mine.

Sandy Shaw.

Sandy Shaw is Pastor of Nairn Christian Fellowship, Chaplain at Inverness Prison, and Nairn Academy, and serves on The Children’s Panel in Scotland, and has travelled extensively over these past years teaching, speaking, in America, Canada, South Africa, Australia, making 12 visits to Israel conducting Tours and Pilgrimages, and most recently in Uganda and Kenya, ministering at Pastors and Leaders Seminars, in the poor areas surrounding Kampala, Nairobi, Mombasa and Kisumu.

He broadcasts regularly on WSHO radio out of New Orleans, and writes a weekly commentary at http://www.studylight.org entitled “Word from Scotland” on various biblical themes, as well as a weekly newspaper column.

His M.A. and B.D. degrees are from The University of Edinburgh, and he continues to run and exercise regularly to maintain a level of physical fitness.

Sandy Shaw
sandyshaw63@yahoo.com

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stove demo in Phuket

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Water Efficiency – The Resource Matrix Part 2 of 4 – Water’s Role in Global Warming

Last week, we introduced you to the Resource Matrix, which is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

We showed you how economics leads to people maximizing their benefits in “win-lose” propositions: you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom. And how we’ve been hypnotized in believing what they want is also what we want.

But the scales have been falling from our eyes, we’re beginning to see the truth, and the power has been shifting away from the “I want your goodies for nothing” crowd:

• Do-gooders have increased our awareness and worked to change deals from “win-lose” to “win-win”
• There is no “free lunch:” finite energy resources will run out; actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible; and that the “I want your goodies for nothing” crowd hasn’t been telling the truth

We now realize we’re all in this together: we have greater awareness of our actions and the desire to change, and have ways to change.

Hallelujah and Praise the Collective!

Today, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.

None of this is to dismiss or diminish the contribution of fossil fuels in global warming. Hey, just like the Special Olympics, if you participate, you get a medal. We just think that gold-medal winner Fossil Fuels has stolen the spotlight, letting silver-medalist Water Use keep us hypnotized in believing that water is a free lunch, and that nature will clear up polluted waters while getting away with breaking the rules.

Water, water, everywhere,
not a drop to drink.

According to our friends at How Stuff Works, who I wrote about sarcastically for their oxymoronic clean coal article in discussing how true public relations stuff really works, gives us this data:

• 98% of the planet’s water is in the oceans. It’s salt water – we can’t drink it or irrigate our crops with it.
• 2% is usable. Of that 2%:
  • 80% is locked up in polar ice caps and glaciers
  • 18% is underground in aquifers and wells
  • 1.8% is in lakes and rivers
  • 0.2% is elsewhere: either floating in the air as clouds and water vapor, locked up in plants and animals (and your body), and in foods and beverages.

Okay, so 20% of the usable water (only 0.4% of all water on Earth) is accessible, right?

Well . . . no. Many of the aquifers, wells, lakes, and rivers have been sucked dry like a once-juicy fly carcass in a spider’s web. (The 18% and 1.8% you see above is like the money in the Social Security Fund: there actually is nothing there.)

And many of those water sources that do still have a drop to drink are worse than the ocean’s salt water. Drink salt water and you’ll need to yawn into a bucket. Drink this water and you’ll kick the bucket.

And I know you aren’t asking this burning question:

“So . . . global warming to release fresh water from ice caps and glaciers is a good thing, no?”

Percentage this, percentage that.
Talk my language, will you?

I know I’m pulling the disgusting old government trick: drowning you in an ocean of water statistics.

So let’s make it plain and simple:

You bring in $10,000 a month. You’re also living high on the hog and doing your personal best to outshine every bling-bling Hip Hopster Musical Artist in materially conspicuous consumption:

• $9800 goes to the McMansion mortgage and gold-plated Rolls Royce lease
• $160.00 goes to investments in clothing and accessories
• $0.40 has been lost in the sofa cushions
• $39.60 a month is for everything else: food, phone and electric bills, income taxes, and all the other non-essentials: Don’t spend it all in one place!

Aquifers and wells and lakes and rivers:
Dry or polluted, oh my!

Fred Pearce, author of When the Rivers Run Dry, helps us quickly understand it:

We can all save water in the home. But as laudable as it is to take a shower rather than a bath and turn off the faucet while brushing our teeth, we shouldn’t get hold of the idea that regular domestic water use is what is really emptying the world’s rivers. Manufacturing goods … consumes a certain amount, but that’s not the real story either. It is only when we add in the water needed to grow what we eat and drink that the numbers really begin to soar. (emphasis mine.) (Fred Pearce, When the Rivers Run Dry, Boston: Beacon Press, 2006. p 3)

Here are a few numbers he gives:

• to grow a pound of rice: 250 to 650 gallons of water
• to grow a pound of wheat: 130 gallons
• to produce a quart of milk: 500 to 1000 gallons
• to produce a pound of cheese: 650 gallons
• to produce a 1/4 pound of burger: 3000 gallons

He kindly puts water use into perspective in annual terms:

• 1 ton (265 gallons) for drinking
• 50 to 100 tons (13,250 to 26,500 gallons) around the house
• 1500 to 2000 tons (397,500 to 530,000 gallons) for food and clothing

—————————————–

sidebar:
How Many Gallons to Produce One Pound of Beef?
Lies, damned lies, and statistics

US Beef industry’s Cattlemen’s Association: 441 gallons
Fred Pearce: 12,000 gallons
Water Footprint Network: 1854 gallons (calculations: 15500 litres of water per kg; 4079 gallons per kg; 1854 gallons per pound)

In an industrial beef production system, it takes an average three years before the animal is slaughtered to produce about 200 kg of boneless beef.

The animal consumes nearly 1300 kg of grains (wheat, oats, barley, corn, dry peas, soybean meal and other small grains), 7200 kg of roughages (pasture, dry hay, silage and other roughages), 24 cubic meter of water for drinking and 7 cubic meter of water for servicing.

This means that to produce one kilogram of boneless beef, we use about 6.5 kg of grain, 36 kg of roughages, and 155 litres of water (only for drinking and servicing).

Producing the volume of feed requires about 15300 litres of water on average.

—————————————–

Where does all that water come from?
From virtually everywhere

If it comes from imported goods (Thai rice or Egyptian cotton), the water comes from those countries.

When the water is collected from rivers or pumped from underground, as it is in much of the world, it’s:

• increasingly expensive
• increasingly likely to deprive someone of water (nothing to drink)
• increasingly likely to empty rivers and underground water reserves

And when the rivers are running low, as they are more frequently, there is less water to grow anything at all.

The water used in growing and producing goods around the world is known as “virtual water” and the trade of these goods is known as “virtual water transfers.”

And who’s the biggest water exporting Mouseketeer of them all? The United States.

When you drink coffee from Central America, you are influencing the hydrology of the region, virtually taking a share of the Costa Rican rains. The same is true within a national and regional boundaries. The Colorado River is drained so Californians can eat their Big Macs and have friends over for a Sunday afternoon barbecue.

In the same way that your use of fossil fuel is measured as a “carbon footprint,” your water use, actual and through virtual water transfer, is measured as a “water footprint.”

How big is my water footprint?
I’ll show you mine if you show me yours

Arjen Y. Hoekstra, professor at the University of Twente, the Netherlands, introduced the water-footprint concept in 2002. It “shows water use related to consumption within a nation, while the traditional indicator shows water use in relation to production within a nation.” (Hoekstra and Chapagain, Globalization of Water, Malden: Blackwell Publishing, 2008, p. 3)

With Hoekstra and Chapagain’s water footprint calculator (waterfootprint.org), you select your country, input food, domestic water use, and industrial goods consumption, press a button, and you get your:

• total water footprint for the year
• bar charts for the three components
• bar charts for individual food categories

For example, you’re in the US, eat only 1 pound of cereal a week (.4545 kg) and have a low-fat, low-sugar diet, use a low-flow showerhead, use a no-flush eco-toilet, and never run the tap while brushing your teeth. Two extremes:

• You’re the hippiest of the hip: making $10,000 a year: Your water footprint: 245 cubic meters (65,170 gallons)
• You’re the hippiest of the Yuppies: making $120,000: Your water footprint: 2979 cubic meters (792,414 gallons). Difference due to your income’s effect on industrial production.

Three notes on the calculations, because Professor Hoekstra is European and lives in the social welfare country that started birthing hippies in Amsterdam decades before they showed up in the US at Woodstock:

1. You input kilograms for food:
   • 1 kilogram = 2.2 pounds = 35.2 ounces
   • 1 ounce = 0.028 kilograms. 1 pound = 0.454545 kilograms
2. Your water footprint is in cubic meters per year:
   • 1 cubic meter = 35.3 cubic feet = 266 gallons
3. The higher your income, the greater your water footprint, even if you don’t personally consume anything: you’re a capitalist pig supporting the Establishment Regime, I guess

So how is Cinnamon’s capitalist water footprint? Answer: 650 cubic meters (172,900 gallons)

I showed you mine. Now you show me yours:

Get the naked truth: Calculate your waterfootprint now:

Water’s running out:
I get the fossil fuel analogy so far.
And what about climate change?

We return to Fred Pearce’s book to find an example, of which he has oceans:

China’s Yellow River: The fifth longest in the world, it begins high in the mountains of eastern Tibet and journeys more than 3000 miles. Almost half a billion people depend on it for drinking and crop irrigation, and it’s made China the world’s largest wheat producer and second largest corn producer. Yet more than half of the lakes it feeds have disappeared over the last 20 years, and a third of pastures have turned to desert. This desertification generates huge dust storms that choke lungs in Beijing, close schools in Koreas, dust cars in Japan, and rain dust on mountains across the Pacific and Western Canada.

State irrigation projects along the Yellow River soak up the majority of its water – the total official allocations are greater than the actual flow.

The resulting drought could be an early warning sign of global warming.

Much of the declines in moisture reaching rivers is in line with prediction of climate researchers. So how does this global warming happen?

Higher air temperatures from desertification increase evaporation from oceans and intensify the water cycle. This increases atmospheric water vapor – 8 to 10% more than today. This increases global rainfall, but the rain is being redistributed: middle latitudes (read: the US) are becoming drier. Higher temperatures increase evaporation on land, meaning soil dries out faster, meaning less rainfall is reaching rivers.

The higher temperatures melt glaciers and snowpacks. At first, this leads to unpredecented floods. After the glaciers disappear, meltwaters that feed rivers disappear. The combined decreasing rainfall and increasing evaporation will lower moisture by 40% in the southern and western states.

The Sierra Nevada snowpack could diminish by 70 to 80 percent over the next 50 years. And some of the world’s most productive agricultural regions could dry up.

Global climate is becoming more extreme: the dry areas become drier, and the wet areas become wetter. And more areas are becoming dry deserts. Loss of habitat and agricultural lands. It’s a vicious cycle.

So what can you do?
Navigating through the Resource Matrix

As Fred Pearce points out, your drinking and bathing account for 0.05% of your total water consumption. Your food and clothing weigh in at 95.00%, although I find his 12,000 gallons needed to produce a pound of burger rather wild.

As Professor Arjen Y. Joekstra shows with his Water Footprint Calculator, your consumption of meats accounts for a lot, as does your guilt by association of being in an industrialized country.

The obvious solution: eat fewer e-coli burgers from your neighborhood Salt and Fat Slop Bucket restaurant.

The wiser solution: like your choices in energy use, become more aware of the resources needed to produce anything and the consequences. Such as luxurious cotton grown in the Egyptian desert.

Next article in the water efficiency series:
How an illiterate, lice-infested, foul-mouthed
peasant on some other side of the globe affects you

We continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.

And all of this is for one purpose:

To help you see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

MTV News Of MPSystem in Hungary

MTV News Of MPSystem in Hungary

Analysis for Cleanliness

You cannot control that which you do not measure.

In more and more industries, the exact knowledge of particle contamination is gaining in importance. Contamination of materials in dimensions of a few micrometers was mainly of concern for the pharmaceutical and semiconductor industries. However, not only manufacturers of circuit board components, but also traditional car parts suppliers face new demands on particle recognition and contamination source identification.

Cleanliness for the automotive parts manufacturers has become a huge topic in today’s ever challenging continuous improvement world. The need to define, measure and control the levels of particulate contamination on product is the new norm for suppliers and automotive OEM’s.

Cleanliness directly relates to product warranties, reliability, performance and safety issues. It has long been known that a dirty product gives us poor quality and low life expectancy. The dirtier the transmission from new, the less time it will last.

It is crucial now to identify particles and their source so that effective elimination can be achieved. Residual contamination consists of particles that persist on the component’s surface after the final step in manufacturing. Such contaminants are introduced via parts from suppliers or arise during processing. After vehicle assembly, the contaminant particles can cause severe damage, loss of function or reduce the lifetime of the product.

Cleanliness is defined as the contamination level of a component surface. Common measures to quantify the cleanliness are mass of the contaminants as well as number, size of the dirt particles. In general, the customer will specify contamination limits. The supplier then has to maintain these levels and document them regularly by means of contamination analysis.

The analysis of the contamination has to be proven to not affect the result and to be effective in evaluating all the contamination present. Methods of extraction and evaluation are specified in the international standard ISO 16232. Particular attention must be paid to the extraction method to ensure no contributing factors are introduced to the evaluation. There are different methods of counting the resulting extracted particles but by far the most accurate, repeatable and cost effective is automated microscope analysis. The microscope with software can scan the filter membrane; sort the particles by size class and even determine basic material composition (metal, non-metal, fiber). Once the data is gathered a custom report can be generated based on the customer requirements.

For more information on cleanliness analysis, visit http://www.onclean.com

Chris Trower is the President of Onclean Labs Inc, an Ontario based lab specializing in third party cleanliness analysis testing.

Geothermal Energy as an Alternative Energy

Heat energy is a kind of energy we get from heat. Some of its sources are the heat waves from the sun, heat from the earth and the movement of atoms and molecules in matter. This kind of energy is another type of alternative energy which can be used to produce usually electrical energy.

The sun is the ultimate source of energy and the heat it gives off can be transferred to another form of energy. It is a big thermo-nuclear furnace that gives light and heat that are very important to life. The sun’s nuclear fusion increases the thermal energy of the sun. As the thermal energy departs from the sun in the form or radiation, it becomes heat and this heat can be transformed into heat energy.

Geothermal energy is a type of energy that is produced from the heat coming from the earth. It is usually from the heat that is produced by magma underneath the crust of the earth. This type of energy can be transformed into other kinds of energy such as electrical energy.

There are some who uses hot spots as their source of energy because it is an example of geothermal energy. Ther are also some who live near volcanoes who uses the heat coming from the volcano as a source of energy. This is also another example of geothermal energy.  

Geothermal energy can serve as an alternative energy because it found in nature and it is free. Not only it is resourceful to use it but also using this type of energy is very friendly to the environment.

Green Tip – Buy Used

Green Tip – Buy Used

A lot goes into making new products; energy, fuel, non organic materials and more. If we buy more items used, we will use less of the things that contribute to hurting God’s planet. Plus, we are being good stewards by making the most of everything we buy and use!

Some things we can buy used:

* movies. what’s the difference, really. used is cheaper, the same and better for the planet.

* music. see above.

* clothes. thrift stores can save you tons of money as well.

* books. buy them used or go to the library.

* cars. how used is up to you.

* furniture and appliances. garage sales and eBay are great places to start.

* homes. old houses are cool anyway.

* household items. there are many items you can pick up at a local good will or garage sale that are just as nice as going to the store and buying new.

* electronics. just be careful and always try it our before you buy.

* bikes. have you ever seen the price tag for a new bike recently. yikes! buy used and ride the bike as often as you can instead of driving. Double green for your trouble! lol.

* video games and systems. places like game stop are great. you can buy used, beat the game and then trade it in for another used game. too cool, right?

* toys. obviously clean and good condition are key here. if you look you can find some goodies. i have found a lot of cute items that my kids love.

As you can see, there are many ways we can help contribute to being good stewards of God’s planet. Including, buying used and spending our money wisely!

Copyright © Green Christian Network, All Rights Reserved

About the Author: Cindy Taylor is a Christian stay at home Mom who love the Lord and cares about God’s planet. You can see her passion and writing at her website, Green Christian Network (http://greenchristiannetwork.com).

How to Make Solar Panels

Water Efficiency – The Resource Matrix Part 4 of 4 – The Illusions Behind Water Shortages

Water Efficiency – The Resource Matrix Part 4 of 4 – The Illusions Behind Water Shortages

The Resource Matrix IV: Layers

A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”

But you know, she’s right.

Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.

A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.

Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”

Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:

• “Global warming is real, and here’s a CFL lightbulb and more info.”
• “Water shortage is real, and it has nothing to do with long showers.”

Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!

Let’s begin with the first layer:

Layer 1:
the illusion that non-sustainable costs less than sustainable

We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”

Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.

To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”

Layer 2:
the illusion of separation

The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”

Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.

Layer 3:
it’s up to government and industry to bring change

In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.

If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):

In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.

And as you read, this game has no winners. It’s not sustainable.

Rather than blindly obeying the on-screen instructions (“Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.

Instead of giving your power over to the Government/Industry Gamers, vote with your feet.

Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.

In certain cases, you make conscious decisions that consciously support certain businesses:

• retailers (and the manufacturers) of compact fluorescent bulbs
• shade-grown coffee
• cruelty-free health and beauty products

In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:

• using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy

How about water? What choices do you have? Here’s possible near-future scenes:

Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.

Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market – low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering – market value of $150 billion confirms validity of sustainability in capital and financial modeling”

The Matrix and Vanilla Sky:
Not what it seems

In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”

In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.

He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.

Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.

And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.

I introduced this four-part series by explaining that:

the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.

You take the blue pill and the story ends.

You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.

I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.

To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:

Open your eyes.

And see the Resource Matrix, everywhere, all around you.

Thanks for letting us keep you updated . . .

To your green, brighter future,

Cinnamon Alvarez,
A19

And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.

You can access it now by going to: http://www.a19.com/pub/articles/

From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures

ABB Wins Italian Solar Contract

ABB Ltd. ] has been awarded a $27 million contract by Gestamp Solar, the solar photovoltaic subsidiary of Gestamp Renewables, to deliver four solar power.

How California's Proposition 23 Will Affect the Solar Industry …

It is fitting that the Golden State produces the most solar energy in the U.S. Solar power is expected to grow even more in California. The California Energy Commission (CEC) recently approved four major solar power projects, …

Schott Supplies 120kW Solar Installation at Ohio Newspaper …

Intended to supply 60% of the building’s energy needs, the panels were installed by an offshoot of Kastle Electric, an Ohio electrical contractor that entered the solar industry in January.

GTM Research Will Unveil New Solar Market Analysis, U.S. …

Through its collaboration with the Solar Energy Industries Association (SEIA), GTM Research has created an unparalleled analysis of the U.S. solar industry in a report series titled U.S. SolarInsight. Together, SEIA and GTM Research …

Solar power reportedly used for motorcycle | Cooler Planet News

Researchers have been making significant inroads into new ways to incorporate solar energy technologies into everyday life – but they aren’t the only ones coming up with innovative new ways of using it.

How Can We Cope?

How Can We Cope?

The world has some decisions about sources for future energy. The increase in population and increasing demand present a problem. The cost of conventional non-renewable energy sources is on the rise. Oil, gas, water, coal, and other natural resources have a limit to their supply.

Gas, Oil and petroleum products are more expensive than ever, and the supply is running thin. Many may think that the planet may never run out of these however it seems that drilling these supplies is becoming ever more difficult. There have been three major energy crises thus far.

Due to the shortage of resources and decreased output, the cost of these energy sources has increased rapidly over the years.

How long will it take before all of these resources are exhausted? The truth is that we really do not know. Experts say that 50% of the world’s supply of available oil has been exhausted. Every day the demand is increasing and it could take mere decades to exhaust the supply of crude petroleum.

What could possibly be done about this situation? How can we as a society cope with the energy crisis at hand? What can we consumers do about this? We can all start by understanding the importance and impact that energy has in our lives. These supplies of energy should not be taken for granted. Additionally we should avoid wasting energy.

There are simple things that we could do to conserve such as getting involved with a car pool, check our car tires for proper inflation, and using fuel efficient vehicles. If we can cut down on our use of fuel and oil in everyday activities we can be further prepared for the impending energy crisis.

Another way that we can cope with the energy situation is by utilizing renewable energy sources. Solar and wind power systems are becoming ever more available. These power solutions are feasible, cost effective and environmentally friendly. In addition, you save on your power bill and help contribute towards a better future for our world.

Make power at home with solar and wind energy to eliminate your power bill. Get our complete guide at EnergySolutionsDIY.com.

the Toronto Auto Show

ABB Wins Italian Solar Contract

ABB Ltd. ] has been awarded a $27 million contract by Gestamp Solar, the solar photovoltaic subsidiary of Gestamp Renewables, to deliver four solar power.

How California's Proposition 23 Will Affect the Solar Industry …

It is fitting that the Golden State produces the most solar energy in the U.S. Solar power is expected to grow even more in California. The California Energy Commission (CEC) recently approved four major solar power projects, …

Schott Supplies 120kW Solar Installation at Ohio Newspaper …

Intended to supply 60% of the building’s energy needs, the panels were installed by an offshoot of Kastle Electric, an Ohio electrical contractor that entered the solar industry in January.

Solar power reportedly used for motorcycle | Cooler Planet News

Researchers have been making significant inroads into new ways to incorporate solar energy technologies into everyday life – but they aren’t the only ones coming up with innovative new ways of using it.

GTM Research Will Unveil New Solar Market Analysis, U.S. …

Through its collaboration with the Solar Energy Industries Association (SEIA), GTM Research has created an unparalleled analysis of the U.S. solar industry in a report series titled U.S. SolarInsight. Together, SEIA and GTM Research …